I have said many times before . . .the best way to get conversations going about really difficult subjects is to deliver with a dose of humor. Unfortunately this is pretty rare but hats off to the folks at www.rethinkbreastcancer.com for this piece.
Not only is the new APP for TLC brilliant, but the video is devilishly funny. I predict this will be a wildly successful campaign and go a long way to getting women to actually do the self examinations regularly.
Please share and comment.
Not only is the new APP for TLC brilliant, but the video is devilishly funny. I predict this will be a wildly successful campaign and go a long way to getting women to actually do the self examinations regularly.
Please share and comment.
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